The Show
ALL HER FAULT tells the story of the aftermath of a kidnapping, as secrets and lies come unraveled. With counteless twists and turns, the series drops breadcrumbs until the truth is finally revealed.
The Ask
Develop a premium 360 campaign that elevated the show’s emotional tension and central mystery while staying grounded in the core positioning and marketing hooks.
social Content Pillars
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unraveling mystery
All Her Fault pulls viewers into a winding mystery of secrets, lies, and cover-ups, blending suspense with emotionally relatable family and friendship drama. As the season unfolds, our campaign keeps audiences engaged and curious with every episode drop.
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FOUND FAMILY
Marissa and Jenny are an unlikely duo whose bond quickly becomes the emotional core of the story. To tap into a relationship early screeners connected with, social content focused on their dynamic, highlighting how friendship and found family can emerge even in the most difficult circumstances.
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SUS SUBURBIA
The illusion of perfect suburban life quickly unravels, revealing messy relationships, personal flaws, and complicated family dynamics beneath the surface. Our social content leaned into these more relatable tensions, spotlighting judgment, secrets, and interpersonal drama beyond the central abduction storyline.
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IT'S THE TALENT
In her first leading role since Succession, Sarah Snook delivers a raw, vulnerable performance alongside Dakota Fanning and a standout ensemble cast. Our campaign leaned into the star power with talent-forward content highlighting both the leads and recognizable supporting actors throughout the season rollout.
Unearth the Truth
Beneath Suburbia
We’ll guide audiences through the twists and emotional fallout of All Her Fault, balancing the central mystery with deeper themes of marital tension, complicated family dynamics, and the pressure of holding together a seemingly perfect suburban life hiding dark secrets beneath the surface.
THE ROLL OUT
During the premiere blitz, we provided audiences with introductions to the ensemble of characters while placing a strong focus on Sarah Snook and Dakota Fanning to draw in fans and sustain intrigue around the show’s central mystery: whose fault is it?
IT’s ABOUT THE CHARACTERS
The Mystery Evolves
As the investigation intensifies and Milo is found, the story takes another sharp turn, unraveling family tensions and shocking truths. Through reactive, trend-driven social content, we kept the mystery and conversation evolving to reach audiences beyond the core fanbase.
And sometimes you have to try things
Sometimes the client throws something at us last minute and the ask is simple: make it fast, make it work, and keep it within budget. These are the scrappy projects where quick thinking, strong instincts, and knowing how to make something feel bigger than it is really matter.