BESPOKE is Samsung’s line of customizable home appliances. It started as just refrigerators—and is evolving to include a full line of kitchen appliances.
The world of BESPOKE is creatively driven, and inclusive of a spectrum of expression. We’ll start by defining the people and homes of that world.
WHAT IS BESPOKE?
HOME OF THE BESPOKE
An immersive first-person journey through three distinct BESPOKE homes, designed to inspire a larger ecosystem of :30 film, spin-off social content, and web assets.
BESPOKE Products are designed to:
MATCH
COMPLEMENT
ACCENTUATE
CONTRAST
STYLING
THE HOMES
Our focus centered on building distinct characters and environments where Samsung BESPOKE appliances could feel both aspirational and seamlessly integrated into everyday life.
I developed three unique homes, complete with tailored color palettes, personalities, and visual identities grounded in contemporary interior design trends, drawing inspiration from home design publications and curated digital references.
We created an in-store lookbook for Samsung BESPOKE appliances that extended the campaign’s style and personality into the retail experience. I led the layout and visual design, working closely with a copywriter to ensure every page felt cohesive, aspirational, and aligned with the overall BESPOKE vision.
BESPOKE LOOK BOOK
