The Show
Industry follows a group of ambitious young graduates fighting to survive inside a high-pressure London investment bank, where money, power, sex, and ambition collide. As the pressure mounts, the line between personal identity and professional performance begins to disappear.
Develop a platform strategy for the Industry Season 4 social campaign to guide the collective social approach, plus share a variety of creative concepts around tease/catch up ahead of Season 4 premiere.
The Ask
SOCIAL INSIGHTS
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Bad behavior
While the stakes around the characters may be high, fans care less about investment jargon than they do about the chaos, sex, and backstabbing that stem from the bad decisions – and eventual consequences – the characters face.
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oh the tragedy
The series is fueled by the relationships between characters – and the power plays that come between them. The drama is all the more thrilling when long-time friends betray each other, lovers use sex as a weapon, and power rules everything.
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Season 3 Momentum
Between the engagement of Yasmin and Henry, Pierpoint’s crash out, Rishi’s wife being murdered, and Harper stealing Sweetpea and Anraj, fans have no idea what to expect – and cannot wait to find out what happens next.
KEY SOCIAL
TAKEAWAYS
ALL HANDS ON DECK
The more the content leans into the ever-changing character dynamics and relationships, the more fans come alive with thoughts and reactions.
1
GAINS AND LOSES
Clip pulls work best when they focus on highly quotable or just plain jaw-dropping moments that are easily shareable and represent the show’s thrills.
2
HEAD TO HEAD
Interviews with talent are best received when those interviews are conducted directly between the cast members — not done individually.
3
OFF THE FLOOR
Fans love BTS moments, whether on set or in real life, where the lines between cast and character are blurred.
4
Clawing their way to power and proving to their superiors that they are, in fact, superior, the high-stakes traders and execs are ready to do whatever — or whomever— to secure their position.
The campaign for Season 4 will build upon Season 3’s momentum by translating the fearless ambition to social, making every teaser as big of a tease as a duplicitous romance, every trailer drop as urgent as a drop in the market, and every character as powerful as the next ruthless power-play.
GET ON TOP
Let’s Onboard
CATCH UP & TEASE ME
We wanted to reignite existing fans and intrigue new fans to enter into the cutthroat world of Industry.
We bgan with social assets driving catch-up and binge-watching over the holidays to draw viewers back in and hype the new characters, new companies, and new plot twists of the upcoming season.
IN SEASON &
SUSTAIN
After the premiere, we want to hook active viewers with creative social content and guide them through each weekly jaw-dropping episode releases- increasing viewership every week.
We wanted to drive the momentum from large audience reactions forward through creative social content that keeps fans leaning in for more. After the finale, we will debrief all the drama alongside fans.