The Ask
Netflix alumni hit a tropical villa to couple up and compete! Winning compatibility challenges gets couples private dates and the power to shake things up by bringing in new singles—either for others or themselves.
After every date, it’s time to re-match, and anyone left unmatched has to leave. By the finale, only one couple will earn the ultimate title: The Perfect Match.
The Show
We developed a unique, emotional, and shareable social campaign designed to spark buzz for Perfect Match Season 2 & 3 by celebrating its drama and romance while building anticipation for Netflix Summer Break—a one-of-a-kind Los Angeles event bringing together stars from across Netflix’s reality roster.
Alongside driving excitement for Perfect Match, we also focused on fueling fandom for the new Netflix Reality Universe (NRU), uniting viewers under this exciting new umbrella of interconnected shows.
EMBRACE ALL THAT MAKES
PERFECT MATCH SO DELICIOUS
Our cast of hotties love to flirt and shake things up. Even when couples seem exclusive, doors are still open.
SPICY CAST CHEMISTRY
GAMES CONTESTANTS PLAY
Strategy is just as important as chemistry. Everyone is playing to win.
The cast is (mostly) comprised of known reality stars, with NRU roots. Every new contestant bring a new pedigree and backstory.
NRU VIBES
Variety is the spice of life and our contestants bring it all: toxic traits, genuine intentions, and weird specifications for their partners.
BIG PERSONALITIES
LET THE PLAYERS PLAY
You have your whole life to meet your soulmate, but you only have one chance to win Perfect Match.
Surprise, your mama knows what you did
Ever wonder if reality stars’ parents actually watch what their kids do on TV? We did.
We created a social conten video featuring parents of the Perfect Match Season 2 cast reacting to their child’s most outrageous moments from the show. Each parent was filmed in a dedicated setup watching curated compilation videos produced by our social team, capturing honest, unscripted reactions designed for social.
The fans loved it.
A lot.
Now ON TO Season 3
Perfect Match may be a returning series, but season 3 brought a fun new twist: for the first time ever, reality stars from other networks would be joining the cast—a stark contrast to previous seasons that only featured talent from Netflix titles.
Our fast-paced, primarily motion graphics asset took inspiration from the famous boardroom in Perfect Match where contestants shake up the competition by bringing in bombshells. The golden rings featuring cast members’ faces are a staple of this space, which we utilized to create a uniquely Perfect Match cast announcement that leaned into the show’s signature strategic gameplay.
And the trailer drop
We created a high-stakes trailer that teased a first for the Netflix franchise: the arrival of all-new cast additions from franchises beyond the Netflix Reality Universe–taking their turn to stir the pot.
THESE MIXERS DON’T MATCH
Everyone loves the Perfect Match mixers. We wanted tease the extremely opposite vibes of the two mixers in season 3 and drive anticipation for the second half of episodes by humorously hinting at their stark contrast without spoiling any jaw-dropping moments.
THEN WE END IT WITH A BANG
After all the chaos, chemistry, and betrayals of Perfect Match, audiences want the real outcome—who stayed together, who fell apart, and what happened once the cameras stopped rolling. It extends the drama beyond the show, giving fans the closure (and surprises) they’re craving.