A Nonsense Chris-Smash
The end of “Nonsense” is the lynchpin for all Carpenters — it’s where Sabrina’s personality shines most, customized to meet her fans where they’re at. In those final lyrics of her 2023 Nonsense holiday remix, she told her fans exactly what she’s giving: a Chrismash. With the help of Netflix, it’s time to turn it into an unforgettable streaming event.
The Vibe
Sabrina is bringing naughty and nice this holiday season. She’ll have presents in tow but, of course, you’ll have to wait to unwrap them. For this direction, we’ll lean into a vintage holiday aesthetic. We’ll use deep saturated reds, greens and creams to depict that Sabrina is the ultimate ‘Santa Baby’ pin-up.
THE TONE
Vintage Christmas Glamour
meets
Modern Pop Princess & a Pin-Up Aesthetic
all with
Sabrina’s Signature
Twist(ed humor)
Trailer Park’s Integrated and Key Art teams collaborated to bring our vision for teasing Sabrina’s Christmas special to life, ensuring her distinct tone and persona came through in every touchpoint. Every piece was crafted to feel unmistakably her, from first reveal to final execution.
the work
On to SOCIAL
ANNOUNCE IT.
MAKE IT SOCIAL.
AND Don’t forget product.
What you see on Netflix when scrolling aimlessly
for something to watch like you usually do.
