WHAT IS THE NRU?
Netflix is a reality powerhouse and fans form personal connection to the stars. Fans even came up with a name for their favorite reality stars: The “Netflix Reality Universe” AKA the NRU. We used the power of social media and the stars that Netflix reality fans know and love to take this fan term and cement it into pop culture.
Don’t get it?
It’s okay, we made a case study
We brought in the fans
We created a design true to the Netflix brand identity that was simple enough to flex across a range of assets, but differentiated enough to establish a unique visual approach for this new sub-brand. We created bespoke social assets for Netflix, talent channels and Tudum.com, where the fan superlative vote was hosted.
THE TONE
Vintage Christmas Glamour
meets
Modern Pop Princess & a Pin-Up Aesthetic
all with
Sabrina’s Signature
Twist(ed humor)
Trailer Park’s Integrated and Key Art teams collaborated to bring our vision for teasing Sabrina’s Christmas special to life, ensuring her distinct tone and persona came through in every touchpoint. Every piece was crafted to feel unmistakably her, from first reveal to final execution.
the work
On to SOCIAL
ANNOUNCE IT.
MAKE IT SOCIAL.
AND Don’t forget product.
What you see on Netflix when scrolling aimlessly
for something to watch like you usually do.
