SAMSUNG
Odyssey
ark
The Challenge
Samsung needs more lifestyle-driven, approachably aspirational content that feels native to social. Their monitors have new innovations and standout features worth showing off. The challenge is showcasing them in a distinctive, relatable way that resonates with our audience.
Develop a creative concept that shows off the distinctive features of the Samsung Odyssey Ark 55” in a number of relatable lifestyle settings.
The Ask
ARKETYPES
Think you know a gamer? Think again. The girl with colored spikes, tattoos, and a nose ring is a gamer. The student in J.Crew carrying books home is a gamer. Your neighbor, your nephew, Ned, they’re gamers too. We celebrate the wide-open, diverse world of gaming by creating distinct Arketypes and welcoming every kind of player into The Ark.
Four distinct rooms, each inspired by a different Samsung M8 Monitor colorway and designed around the personality and passions of its character. At the center of every scene is the Samsung M8 Smart Monitor, shot straight-on with the screen clearly visible, allowing each story and lifestyle to come to life through the space around it.
CREATING EACH
UNIQUE SPACE
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THE COLLEGE STUDENT
THE SAMSUNG M8: WHITE
BIEGE AESTHETIC
ORGANIZED, DECORATIVE
LIVES IN A STUDIO WITH FUTON BED
ROOM: “LIVING ROOM” SPACE
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THE DOG PARENTS
THE SAMSUNG M8: PINK
BRIGHT AND BOLD
DOG OBSESSED, MAXIMALIST
LIVES IN A HOME
ROOM: LIVING ROOM
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THE PROFESSIONAL
THE SAMSUNG M8: BLUE
YOUNG PROFESSIONAL
FUNCTIONAL, NEAT
LIVES IN A HOME
ROOM: HOME OFFICE
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THE INFLUENCER
THE SAMSUNG MB: GREEN
TRENDING AND FABULOUS
FUNCTIONAL, AESTHETIC INFLUENCED
LIVES IN APARTMENT
ROOM: HOME EDITING SUITE
M8 Motion Content
For social, we capture “A Day in the Life” of each character through three short moments set across morning, afternoon, and evening, connected through a playful swipe transition. As each room shifts around the Samsung M8 Monitor, the screen lingers for a beat before changing too, creating a brief visual mismatch that catches the eye. Together, these vignettes highlight the different ways each person finds their SoulM8.
