SAMSUNG

M8 Smart

Monitor

The Challenge

Samsung needs more lifestyle-driven, approachably aspirational content that feels native to social. Their monitors have new innovations and standout features worth showing off. The challenge is showcasing them in a distinctive, relatable way that resonates with our audience.

Develop a creative concept that shows off the distinctive features of the Samsung M8 smart monitors in a number of relatable lifestyle settings.

The Ask

FIND YOUR SOULM8

Us humans are a passionate bunch. We dive deep into the things we love, whether it’s work, hobbies, family, games, or the little distractions that make us happy. We’re all searching for something that fulfills us. Find your passion. Find your calling. Find your relaxation. Find your work.

Four distinct rooms, each inspired by a different Samsung M8 Monitor colorway and designed around the personality and passions of its character. At the center of every scene is the Samsung M8 Smart Monitor, shot straight-on with the screen clearly visible, allowing each story and lifestyle to come to life through the space around it.

CREATING EACH
UNIQUE SPACE

THE COLLEGE STUDENT
THE SAMSUNG M8: WHITE
- BIEGE AESTHETIC
- ORGANIZED, DECORATIVE
- LIVES IN A STUDIO WITH FUTON BED
- ROOM: “LIVING ROOM” SPACE
THE DOG PARENTS
THE SAMSUNG M8: PINK
- BRIGHT AND BOLD
- DOG OBSESSED, MAXIMALIST
- LIVES IN A HOME
- ROOM: LIVING ROOM
THE PROFESSIONAL
THE SAMSUNG M8: BLUE
- YOUNG PROFESSIONAL
- FUNCTIONAL, NEAT
- LIVES IN A HOME
- ROOM: HOME OFFICE
THE INFLUENCER
THE SAMSUNG MB: GREEN
- TRENDING AND FABULOUS
- FUNCTIONAL, AESTHETIC INFLUENCED
- LIVES IN APARTMENT
- ROOM: HOME EDITING SUITE

M8 Motion Content

For social, we capture “A Day in the Life” of each character through three short moments set across morning, afternoon, and evening, connected through a playful swipe transition. As each room shifts around the Samsung M8 Monitor, the screen lingers for a beat before changing too, creating a brief visual mismatch that catches the eye. Together, these vignettes highlight the different ways each person finds their SoulM8.